When SparkNotes approached me to help launch two spanking-new initiatives to teachers simultaneously, I was excited to help propel both fresh brands forward. SparkTeach is a subscription service aimed at millennial teachers—some of who were part of the original SparkNotes audience. Story Design is a hands-on learning system marketed to teachers as a way to introduce STEAM (Science, Technology, Engineering, Art, and Math) concepts to their K-8 students through literature.